Influence Of Financial Literacy on Personal Investment Decisions Among Kenya Football Premier League Players in Kenya

Financial literacy plays an essential role in the process of making financial decisions, as it represents a systematic effort aimed at development positive knowledge, and attitude. Extant literature indicates that among football players is low which ultimately affects their investment decisions. Therefore, purpose this study was to determine influence on personal decisions KPL Nairobi. The guided by following specific objectives; savings knowledge skills, awareness attitude adopted dual theory, exchange theory goal setting theory. employed descriptive research design. target population 396 from 18 teams playing for season 2020/2021. covered period one year November 2020 August 2021. This used sample 30% each teams. teams, 7 were randomly selected up size 126 players. A self-administered structured questionnaire given respondents data collection. Quantitative collected analyzed using inferential statistics. Statistical Package Social Sciences (SPSS V. 23.0) analysis. Regression model establish relationship between variables. Before conducting regression analysis, diagnostic tests conducted. These included multicollinearity normality tests. findings presented form tables figures. importance Kenya emphasized need training. established attitudes had significant premier league Kenya. concluded most important reason why should start planning early stage saving decision power compounding, allows you earn extra money interest received investments. Being financially knowledgeable skilled individual be better prepared roadblocks, which, turn, decreases chances economic distress. enables gain ability use skills effectively manage resources efficiently personal-level through lifecycle. In era dynamic markets turbulent environment very every keep mindset towards his/her finances. helps strike right balance utilization other aspects life, not become overly conservative achieve long-term goals. recommended make plan his or her own list then think about goals are him her. encouraged subscribe newsletters. needs basic understanding concepts good outlook finances key develop consultation with expert like certified planner (CFP) professional, who equipped take path attain freedom worries.